In July 2021 EBI joined the #OpenUpToEurope campaign, promoted by the European Travel Commission, a non-profit organisation responsible for the promotion of Europe as a tourist destination with national destination marketing organisations as members. The new campaign has been started to support the reopening of European tourism and boost travel confidence over the summer, and it is co-funded by the European union.

As a part of the campaign, a dedicated website has been launched, collecting the latest news concerning travel destinations, information regarding travel restrictions and travel tips to make the most of the summer holidays.

EBI has proudly joined the initiative as a supporting partner, alongside other organisations active at EU level in promoting the recovery and restart of the tourism sector.

Read more about the initiative and download the social media toolkit here.