EBI participated in the 24th European Tourism Forum in Copenhagen on 3 December 2025, hosted by the Danish Presidency of the Council of the EU. The Forum focused on how European tourism can build resilience by boosting competitiveness in a sustainable way.
Discussions centred on three themes: improving data and shared intelligence for tourism, digital transformation including AI and innovation, and balanced tourism that benefits local communities. EBI followed the programme with a particular focus on the data track, including the development of the European Tourism Data Space and how shared data can support better policy and decision-making.
The Forum also provided useful context for upcoming EU Commission work, including the EU Strategy for Sustainable Tourism foreseen in 2026. EBI used the opportunity to contribute to the broader exchange on how nautical tourism and recreational boating fit within Europe’s tourism ecosystem and its sustainability and competitiveness objectives.
