The latest Long-Haul Travel Barometer , published by the European Travel Commission (ETC), provides insights into traveller sentiment towards Europe from key overseas markets. The report shows that while interest in visiting Europe remains steady, economic uncertainty and cost concerns are influencing travel decisions, leading to a more cautious approach among long-haul travellers.

The study indicates that high travel costs, inflation, and currency fluctuations are key factors affecting travel sentiment in major markets, including the United States, Canada, Brazil, China, and Australia. While Europe continues to be a highly desirable destination, many travellers are prioritising affordability, seeking better value for money, and adapting their plans based on financial considerations.

The report also highlights variations in demand across regions. North American markets remain relatively strong, with a stable interest in European destinations, though travellers are adjusting their budgets. In contrast, Chinese traveller sentiment has softened, reflecting concerns over economic conditions and limited flight capacity. Brazilian and Australian travellers maintain interest in long-haul trips but are also influenced by cost pressures and exchange rates.

Find read the full report here.