PRESS RELEASE – 31 January 2018
Market development was a hit at the 3rd International Breakfast Meeting
The International Breakfast Meeting, organised jointly by boot Dusseldorf and European Boating Industry, is now a must-go for boatbuilders which gave very positive feedback on this year’s event.
After having addressed competitiveness, challenges and trends in boating in 2016, demographics and attractiveness of boating in 2017, the 3rd edition of the International Breakfast Meeting focused in 2018 on the market development in both well-established boating leading countries, (with the examples of France and the USA, and the reasons of their success) as well as in the emerging countries (illustrated by Colombia and South Korea, their drivers for development and potential obstacles).
The event was held on 23 January 2018 at the Congress Centre Düsseldorf on the boot fairground and attracted over 100 participants. Its main message is that the leisure boating industry is firmly on a growth track, in line with the strengthening global economy.
After a welcome by Petros Michelidakis, director of boot Düsseldorf, Robert Marx, president of boot Düsseldorf, and Piero Formenti, president of EBI, Anouk Groen (CMF Trend Forecaster) gave an inspiring and lively presentation depicting the latest design trends in Sports and power products and how these could relate to boating.
Udo Kleinitz, Secretary General of The International Council of Marine Industry Associations (ICOMIA), presented Colombia as the first example of emerging market. Public perception of safety is still impacting the potential of the boating market, but the nautical sector has become one of the strategic bets of the National Government. The recently created national nautical association, Asonautica, established a new boat show, expanding the prospects of the Colombian market.
Tim Coventry, Special Adviser to the Korean International Boat Show, then move onto the growing market of South Korea. The country has the specificity to be a well-established economy, but the boating market is still emerging. Recreational fishing is one of the drivers of the development of boating, which is further supported by a nationwide Marina Development Plan.
Sebastien Milcendeau, Technical Manager and International Business Development at French Federation of Nautical Industries (FIN), presented the French market which is the leader in Europe. The fact that France is the 1st destination for tourism worldwide is a key factor, but the know-how and the historical involvement in competition played an important role.
Finally, Robert Newsome, Vice President, Engineering Standards & Membership at National Marine Manufacturers Association (NMMA), gave a very documented presentation on the world’s largest boating market, the USA. Almost one of every five dollars Americans spend on Outdoor recreation are spent on boating and fishing. Growth is there despite the demographical challenges that the USA face as Europe.
For more information, please contact:
Sandrine Devos – European Boating Industry
Tel +32 473637334
Lara Hannappel – boot Düsseldorf
Tel +49 (0) 211 4560 563